Velaris

Location Strategy

Location Strategy supports organisations in evaluating the feasibility of establishing or relocating leadership roles, functions or operational capabilities to a specific market.

The work focuses on assessing whether a given location can realistically support the required leadership capability, organisational structure and operational scope. This includes analysing the availability of relevant senior talent, the competitiveness of the local market and the broader organisational implications of locating roles in a particular geography.

Location strategy assignments often arise in situations such as the creation of new hubs, expansion of existing operations or the relocation of regional or global leadership roles.

Location strategy approach

Location strategy engagements typically begin with understanding the scope of the roles or functions under consideration and the strategic objectives behind the location decision.

The work combines market mapping, analysis of leadership availability and assessment of the competitive landscape for senior roles within the selected market.

The outcome is a realistic perspective on the feasibility of establishing leadership capacity in the given location and the potential implications for organisational structure and talent strategy.

Poland is increasingly considered by international organisations as a location for regional and global leadership roles, reflecting the country’s growing role in European operational and decision-making structures.