Market Mapping provides organisations with a structured view of the relevant leadership market for a specific role, function or strategic capability.
The work focuses on identifying and analysing senior executives across selected organisations, allowing clients to better understand how leadership responsibilities are structured, where relevant expertise sits and how the market is evolving.
Market mapping assignments often support strategic workforce planning, succession considerations or preparation for future executive search processes.
Market mapping approach
Market mapping begins with defining the scope of the market to be analysed, including relevant organisations, leadership functions and geographic focus.
The work combines targeted research with structured analysis of leadership roles, reporting lines and capability distribution across the selected market landscape.
The outcome is a clear view of the external leadership ecosystem, enabling organisations to better understand available talent pools and benchmark leadership structures.
Market mapping provides organisations with an objective view of the leadership landscape, supporting more informed decisions around succession, hiring and organisational design.